TumDum is a virtual board game inspired by the classic Ludo, created for mobile devices. More than just fun, its mission is to revive and promote Alagoas culture and festivities among children and teens. In the game, players encounter references to traditional cultural manifestations, such as bumba-meu-boi, coco de roda, reisado, pastoril, and many other expressions that are part of Alagoas' intangible heritage. The idea is to combine play and education, reviving traditions through an engaging digital experience that combines elements of Ludo and the strategy of card games. Besides entertaining, TumDum values ​​regional identity and gives visibility to masters and cultural expressions, bringing new generations closer to practices that are at risk of being lost. It's an opportunity to learn through play and keep popular traditions alive in an environment where young people already exist: the digital world.