Pepecoin and the Rise of the Meme-Backed Currency
Memes, Dreams, and Get-Rich-Quick Schemes
Introduction
It’s hard to have missed epic saga of Pepecoin over the past two months, and along with it, a resurgence of memecoin hype. Indeed, on May 5, Pepecoin broke through the stunning $1B market cap to become a Top 50 cryptocurrency [1]. In many respects, Pepecoin’s rise calls to mind the famously stunning rise of Dogecoin and Shiba Inu, two of the most famous memecoins in history. In fact, Pepecoin itself even pays homage to the long tradition of memecoins it descends from, writing that it will “make memecoins great again” [2]. So what makes a memecoin “great”? And why do they exist (and even thrive) in the crypto ecosystem, in spite of their evident lack of utility?
Know Your Memecoins
Memecoins have always been a crypto novelty and oddity. Their most characteristic trait is in fact their own self-professed lack of any utility, something they wear around with a semi-sarcastic sense of pride. Even though almost anyone can create a memecoin today just with a few clicks of a button, not all memecoins are created equal. After all, a lot more people hold Dogecoin than say, “HarryPotterObamaSonicInu” (this is an actual real coin on CoinMarketCap) [3].
Indeed, the most successful memecoins never come from humble backgrounds: they are warriors. These are memes that have fought in ferocious battles on the turbulent seas of Internet meme culture, where any cultural sensation or anything that grabs people’s attention, ranging from Elon Musk references (Tweelon), sex jokes (CumRocket), literal poop (PooCoin), GPT-references (PepeGPT) can all be turned into memecoins [4].
In these epic battles, only those memes that have proven their demonstrated approachability, relatability, persistence can survive. For those that do, they are rewarded with boundless glory, with glamour from the crowds, homage from the powerful, and a memecoin that will wear through even the toughest of crypto storms. And amidst all of this, perhaps Pepe does actually stand a chance of surviving, prevailing, and thriving.
Pepe the Meme Royalty
The Original Pepe meme of “Feels Good Man.” Source: https://en.wikipedia.org/wiki/Pepe_the_Frog
Pepecoin was born with a silver spoon in its mouth, as the meme of Pepe belongs (along with Doge) to a class of Internet meme royalty. Born in 2008 out of the hand of cartoonist Matt Furie, the green frog with a bulging green eyes was depicted literally urinating (pee-pee-ing) while commenting “feels good man” [5]. And since then, Pepe has taken off in all shapes and forms, including a sad version, a smirk version, and so many more [6].
Since its inception, the Pepe meme and the corresponding image of an ugly frog has had a distinctly counterculture and subversive connotation, in particular when contrasted with the much more sanguine Doge meme. While most usage of Pepe is very benign, this ugly frog also has a distinctly “ugly side.” On 4chan and other more fringe social media platforms, the frog meme is often twisted and modified to take darker turns and sometimes embody extremist political symbols. And gradually, variants of the Pepe family of memes became staples on alt-right groups and other darker, more subversive corners of the Internet [7]. Thus, the Pepe meme exists in a massive duality: on the one hand, it exists in the mainstream as a benign counterculture image of an ugly frog with a happy or sad or smirky expression on its face. On the other, this counterculture symbol has been coopted for extremist political movements that actively cause societal instability.
This duality is what has made Pepecoin so controversial, and why it landed Coinbase in hot water after Coinbase accused the Pepe meme of being “co-opted as an alt-right hate symbol,” before later being forced to apologize and acknowledge that most mainstream uses of Pepe are non-bigoted [8]. But in the context of memecoins, they thrive on controversy and continued media attention. After all, it is precisely Pepe’s status as a longstanding meme royalty and one of the undisputed hallmarks of Internet meme culture that underwrites the value proposition for Pepecoin, and explains its eye-watering ascent to a $1 billion market cap, with a $1.87 billion trading volume at its peak.
Pepecoin Price, CoinMarketCap. Data as of May 24: https://coinmarketcap.com/currencies/pepe/
In this respect of leveraging its power as an undisputed Internet meme royalty to underwrite its value as a cryptocurrency, Pepecoin greatly resembles Dogecoin. And one could argue that there is a kernel of truth in the Pepecoin slogan of “make memecoins great again” and its self-proclamation of being fueled solely by “pure memetic power.” After all, as Pepe is such an important meme royalty, it is certainly conceivable that Pepecoin could stick around for quite some time, just like Dogecoin [9].
Pumps, Dumps, and the Power of FOMO
Memecoins such as Dogecoin and Pepecoin, along with their self-processed lack of any utility, are of course ripe targets for pump and dump schemes and regulations. And in many cases, “shilling shitcoins” is a favorite pastime for the rich.
One need to look no further to see how Elon Musk has been instrumental in shaping the fortunes of Dogecoin to see the influence of how key opinion leaders can send prices soaring to the moon [10]. After simply Tweeting “Doge” and writing that “Dogecoin is the people’s crypto”, Dogecoin prices soared 40%, and in the massive bull run of 2021, Dogecoin did a phenomenal 147.6x price increase in just over five months.
Elon Musk calling Dogecoin “the people’s crypto”. Source.
Arguably, this ability to be pump and dumped at will by key opinion leaders is in-baked into the economic logic of memecoins. As mentioned before, memecoins monetize and gain according to how much attention and cultural capital the underlying meme (or cultural phenomenon) is able to accrue and sustain over a long period of time. Key opinion leaders such as Musk have by definition the power to single-handedly create and sustain cultural phenomenon, and thereby allow these cultural derivatives (i.e. memecoins) to gain immensely in value, and in turn, kickstart a cycle of fear-of-missing-out (FOMO) for retail investors, who want to hop aboard the get-rich-quick crypto ride.
This same logic that applies to Pepecoin’s rapid ascent over the past month or so. Although there isn’t a clear single celebrity pushing Pepecoin on Twitter (as in the case of Musk and Dogecoin), from on-chain data it seems as if there have been some outsized winners with the Pepecoin hype. For example, a wallet labelled blackrock3.eth bought $244 worth of Pepecoin on April 21, and sold all of them on May 5 at its peak for $2.63 million [11].
And of course, with a pump inevitably comes a dump. Today (May 25th), exactly 20 days from its peak, Pepecoin is down 70% from its all-time-high [12]. As the attention of the memecoin inevitably dissipates and the frenzy of FOMO subsides, the price (a function of this attention) naturally also decreases. But that’s simply the virtue or characteristic of memecoins. For a memecoin, Pepecoin’s -70% can already be considered tame and “benign.” At least Pepecoin hasn’t mimicked the fate of the “Squid Game token,” a memecoin which rode on the wave of the Netflix TV show “Squid Game’s” massive success in 2021. The “Squid Game token” jumped from 1 cent to $2856 in a week, before plummeting to zero after its creators essentially ran away with the money earned and did a classic “rug pull” [13]
But this volatility coming from memecoins, who self-profess that their only value comes from their memetic power, one really shouldn’t be surprised — after all, they literally say “useless” on the label.
From the Pepecoin Website
Memechains and the Question of Utility
But what does the future of memecoins look like? Will they ever only really be objects of pure speculative bubbles? The answer actually is a bit more complicated than a simple yes or no. Memecoins by design are backed up by the potency of their underlying meme. The problem is that you can never really quantitatively measure the economic value of a meme. These, after all, are simply free JPEGs widely accessible and distributed on the Internet, and as such, obviously generate no monetary value. After all, why pay for a meme I can see, copy, and create for free?
But just because a meme does not have a price tag on it does not mean that it lacks intrinsic value. If Pepe the meme did not have any value, why would people continue to use it to this day, as a symbol for resistance, counterculture, and digital identity? This is the paradox at the center of all art, but particularly digital mementos that can be freely copy-pasted: no one doubts that they are valuable, yet there is no way to measure that value.
Memecoins, to some extent, may in fact be one way out of this problem. If a meme is a some “unquantifiable value,” a memecoin is in essence a “quantifiable un-value.” The two therefore fit together hand-in-glove, and attaches some quantifiable representation to the value of the meme behind the coin. Therefore, even if much of the memecoin mania is fuelled by speculation, I don’t expect the memecoins of mainstream memes such as Pepe and Doge to ever go to zero, so long as the memes themselves still exist.
Nevertheless, there has been a frenzy in memecoin communities to add on so-called “utility” to these originally supposedly “useless” coins. This notably includes the Dogecoin community’s Dogechain, a smart-contract executing PoS built using Polygon Edge where gas fees can be paid in Dogecoin [14], as well as the Shiba Inu community’s Shibarium, a L2 scaling solution that recently just announced its public beta [15]. Most of these “added utility functions” are centered around the classic playbook of getting a chain in order to nominally “have utility.” But the crypto industry is already strewn with the corpses of failed chains, and today there are already too many L1 and L2 chains that are able to match and surpass the proposed functionality of something like Dogechain and Shibarium. The central problem of building a chain to inject so-called “utility” into these tokens is this: why should I use Shibarium and Dogechain to execute smart contracts, over say Arbitrum, Optimism, or Polygon?
Any satisfactory answer to these questions must go back to where memecoins started from in the first place — the original meme underwriting the whole memecoin, such as Doge in the case of Dogecoin, or Pepe in the case of Pepecoin. In fact, if any of these memecoin powered memechains do succeed, they likely will be some sort of a meme-focused chain, where the design of the chain leverages and magnifies the iconographic power of the meme, which in turn adds value to the memechain. Viewed through this lens, one could argue that a memechain’s long-run potential is in becoming a special sort of appchain, one that specializes in operating the underlying meme.
In the long-run, the successful operation of a memechain would likely be more similar to the operation of a successful NFT community, such as BAYC, Azuki, Nouns or Doodles, rather than the operation of an actual L1 or L2 chain like Ethereum, Arbitrum or Polygon. The focus needs to be on the underlying asset backing the memecoin in the first place — the meme — rather than the functionality of the chain itself.
This convergence and triangulation between memes, coins, and tech is arguably the most innovative and inspiring aspect of memecoins. If Pepecoin, Dogechain, and Shibarium are able to innovate out a novel governance structure that perpetuates the longevity of the underlying meme, they will undoubtedly leave a significant mark on the cultural legacy of web3. And then, perhaps, we will truly be able to “make memes great again.”
Pepecoin making memes great again. Source.
References
[1] https://markets.businessinsider.com/news/currencies/what-is-pepecoin-pepe-memecoins-dogecoin-shiba-inu-crypto-news-2023-5
[2] See Pepecoin’s Website: https://www.pepe.vip/
[3] https://coinmarketcap.com/alexandria/article/9-funniest-memecoin-names
[4] What are Memecoins: https://www.pcmag.com/how-to/what-is-a-meme-coin-how-do-they-work
[5] https://knowyourmeme.com/memes/pepe-the-frog
[6] Derivative memes of Pepe the Frog: https://knowyourmeme.com/memes/pepe-the-frog/children
[7] https://www.thedailybeast.com/how-pepe-the-frog-became-a-nazi-trump-supporter-and-alt-right-symbol
[8] https://www.forbes.com/sites/antoniopequenoiv/2023/05/11/coinbase-apologizes-for-tying-meme-token-pepecoin-to-racist-symbols/?sh=37957e942419
[9] https://www.forbes.com/advisor/investing/cryptocurrency/what-is-dogecoin/
[10] Elon Musk and Dogecoin: https://coincodex.com/article/21927/elon-musk-dogecoin/
[11] See https://coinmarketcap.com/headlines/news/blackrock-labeled-wallet-nets-2-4m-from-pepe/. Note that while some have speculated this wallet may belong to BlackRock fund, there is no concrete evidence suggesting this to be the case.
[12] Data from CoinMarketCap, as of May 25: https://coinmarketcap.com/currencies/pepe/
[13] About the Squid Game Token Collapse: https://www.bbc.com/news/business-59129466
[14] About Dogechain: https://coinmarketcap.com/alexandria/article/what-is-dogechain-the-smart-contract-platform-for-doge
[15] About Shibarium: https://blog.shibaswap.com/introduction-to-shibarium/
[16] See the importance of community building in NFT circles such as NounsDAO: https://review.stanfordblockchain.xyz/p/nouns-dao-and-the-philosophy-of-governance
Note: An earlier version of this article incorrectly suggested that BlackRock was an institutional holder of Pepecoin based on on-chain data. The Stanford Blockchain Review regrets this error.
Edited by XWORLD: Pioneering Web3 Games & Apps Store.
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Complete Guide to Earning Free Crypto in 2023
The last couple of years have marked an increase in the overall public awareness of cryptocurrencies worldwide. In return, a larger number of people have expressed their interest in purchasing or earning digital currencies.
While buying your favorite coin via an exchange is likely the easiest way to enter the cryptocurrency market, this industry is full of surprises — therefore a noticeable amount of coin can be earned for free.
As such, this article offered by XWORLD will cover the main methods that can be leveraged in order to obtain free crypto. Do keep in mind that most of these methods require a bit of effort, since nothing is ever truly free. However, these methods do not entail having to work a fulltime job, nor do they imply any monetary investment from your part.
Free Crypto from Coinbase Earn
Coinbase is largely seen as one of the most popular digital currency exchanges, especially in the United States.
While the platform facilitates the purchase and sale of crypto, it also offers its users the opportunity to earn several coins, including but not limited to Orchid, Tezos, Dai, EOS, Stellar, Zcash, Basic Attention Token and Ox.
For example, at the moment you can earn the following cryptos for free:
Orchid: users can earn up to $52 OXT by completing a free course meant to teach you the basics of this privacy-focused coin;
Tezos: completing a course on Tezos and learning about its openness, safety or upgradability will earn you $6 XTZ;
Dai: a similar course-based offer is available for Dai as well, thus granting course participants $20 DAI;
EOS: you can earn up to $50 EOS by completing a course on this coin, and learning more about its goal of facilitating the development of blockchain-based apps;
Stellar Lumens: the completion of a quick course on how Stellar connects payment systems, banks and individuals will earn you $50 XLM;
Zcash: this coin is known for its privacy-focused philosophy — course completion will grant you an undisclosed amount of ZEC tokens;
Basic Attention Token: $8-worth of BAT can be earned by reading on BAT’s vision of fixing the web;
0x: last but not least, educating yourself on OX’s token-based idea of the future web will award you several ZRX tokens.
Do keep in mind that there is a catch to these courses. You must be the holder of a Coinbase exchange account, where all tokens will be credited.
Earning Free Crypto via Airdrops
Airdrops are one of the simplest and most effective methods of earning extra cryptocurrency, especially in the form of newly-announced tokens. The idea behind airdrops is quite simple — innovative and newly-launched projects choose to hold airdrops as an effective marketing strategy, meant to pique the interest of the cryptocurrency community.
Participating in an airdrop is bound to be quite simple. It entails owning an active Ethereum wallet that is ERC-20 compatible, an email address, Telegram account, and in some cases, a Twitter account.
Once these criteria are met, you will have to look for Initial Coin Offerings (ICOs), Security Token Offerings (STOs), and token-based start-ups that have announced an upcoming airdrop.
Most of these platforms will require you to sign-up, by entering your ERC-20 address and email.
For marketing purposes, some airdrops may require you to follow them on Twitter, or join the Telegram chat group. This ensures that you’re kept in the loop and quickly become aware of news concerning the token.
Recently, KYC&AML regulations have made it mandatory for numerous airdrops to request identifying details. This is due to the money laundering potential associated with these events. Therefore, if you’re keen on protecting your online privacy, airdrops might not be the best choice for you.
Recently, numerous wallet providers such as Blockchain.com have started sponsoring airdrops.
In other words, you are announced whenever a partner start-up is holding an airdrop of their new tokens, and can earn the tokens directly in your wallet. Similarly, there are numerous websites which scour the web looking for new airdrop events. Following will help ensure that you will be one of the first people to know about upcoming airdrops.
Leveraging Bounties for Free Coin
Bounties are quite similar to airdrops, in the sense that they represent free coins given away by crypto project developers. There’s one key difference, however — bounties generally imply that you do some type of work in exchange for the coin.
With this in mind, here are the main types of bounties, alongside a quick description for each:
Bug bounties
Bug bounty campaigns are generally well-paid, yet they are only relevant to people who hold development skills. Programmers throughout the world actively attempt to crack the code of online platforms, while also testing for potential bugs.
As such, crypto and blockchain-based companies may hold bounty campaigns, where developers analyse platform functionality and report any bugs.
Over the last couple of years, there have been numerous instances in which white-hat hackers discovered vulnerabilities or significant bugs in web platforms. In return for this service, and based on the severity of the vulnerability discovered, companies can offer tens of thousands of dollars as compensation.
Signature campaigns
This marketing strategy is often implemented on forums such as Bitcointalk. In exchange for a monthly bounty, forum users add a specific signature, thus indirectly promoting the products and services of a crypto company.
Most businesses holding signature campaigns require forum users to have a higher membership level, which can be obtained through frequent high-quality posts. In return for buying the signature space, companies offer a monthly bounty in tokens.
Translations
Crypto start-ups are always interested in having their content translated into multiple languages. Since many start-ups run on a limited budget, a good method to go about this is to launch a translation bounty. Here, native users translate specific portions of text, in exchange for a number of tokens.
Social media, images, blog posts and video bounties
Last but not least, we also have other promotional bounties. Some companies may ask you to write and post a positive article on their services, whereas others may require you to edit videos, share posts on social media, or create promotional images.
Based on these aspects, bounties do, in fact, represent a method of earning free tokens, yet they imply actual work. Luckily, the work is generally quite easy (apart from bug bounties), and can be completed rather quickly.
Affiliate Marketing and Referrals
At this point in time, most experts define affiliate marketing as the process associated with promoting products and services of various companies, in exchange for a commission on each sale.
A recent research study concluded that US-based affiliate spending may reach $6.8 billion by the end of 2020.
As such, affiliate marketing represents a significant revenue stream for numerous companies, especially those which operate in the online ecosystem.
Therefore, it only makes sense that numerous crypto and blockchain-related businesses have launched their very own affiliate marketing campaigns. Getting involved is bound to be simple — in most instances, you need an account, and a personalized link, which can be shared across the web.
Any service or product that is purchased using your affiliate link or referral code will be credited with a percentage of the sale.
Affiliate marketing can earn you free cryptocurrency as long as you are active online. This implies sharing the link as part of valuable content on a variety of platforms, such as crypto discussion forums, Reddit, YouTube, Facebook, Twitter, Instagram, or your personal blog.
The possibilities are endless. Your success depends directly on the size of your audience and your overall online reach. However, this means that actual work needs to be carried out in order to get this free crypto. On the other hand, once your links are live, affiliate marketing becomes a lucrative source of passive income, which can be leveraged for a prolonged period of time.
To put things into perspective, here are several crypto-related affiliate campaigns:
Coinbase: if new users sign up using your personalized affiliate link, you are eligible to obtain 50% of the fees charged by the exchange platform for all transactions;
TREZOR: this platform offers 10% of net sales carried out by users who have signed up using your referral;
Ledger: this affiliate program promises to credit 12% — 15% of all sales;
LocalBitcoins: you can expect to earn 20% of the trading fee associated with each transaction that is carried out by referred users;
Binance: this exchange platform offers 20%-40% commissions on transaction fees.
Do keep in mind the fact that these conditions may be modified unilaterally by the website. Therefore, it is always recommended that you carry out your due diligence, and carefully research the affiliate marketing conditions associated with each of the examples given above.
Additionally, note that this list isn’t exhaustive — in fact, there are hundreds of crypto-related affiliate opportunities on the market at this moment.
It certainly isn’t unusual for affiliate marketing to become a main income stream, especially if done right. People have reported earning hundreds of thousands of dollars monthly using affiliate marketing strategies.
Given the fact that we are referring to the digital currency market, your income potential is further increased by crypto price volatility.
However, this entails that you treat it as a fulltime job until enough of your links are published on the web.
Earn BTC/ETH/PEPE etc. in XWORLD
Play Games and Earn: In XWORLD, you have the opportunity to play any games you love and earn rewards in the form of token BUILD. Whether you enjoy action-packed adventures, strategic puzzles, or immersive simulations, there’s a game for everyone. The more you play, the more BUILD tokens you accumulate, bringing you one step closer to earning Bitcoin, ETH, or PEPE.
Complete Quests and Challenges: XWORLD offers a variety of quests and challenges that test your skills and reward your efforts. By successfully completing these quests, you can earn additional BUILD tokens. Engage in thrilling missions, solve mysteries, or conquer difficult obstacles to unlock valuable rewards. The harder the challenge, the greater the potential for earning Bitcoin, ETH, or PEPE.
Join PvP Competitions: Are you a competitive gamer? XWORLD provides exciting player-versus-player (PvP) competitions where you can showcase your skills and earn rewards. Participate in thrilling battles against other players, climb the leaderboards, and emerge victorious. As you progress in PvP, you’ll earn BUILD tokens, which can be invested in the dividend pool to earn Bitcoin, ETH, or PEPE.
Invest in the Dividend Pool: XWORLD offers a unique opportunity to invest your earned BUILD tokens in the dividend pool. By contributing to the pool, you become eligible to receive a share of the dividends, which include Bitcoin, ETH, or PEPE. The more BUILD tokens you invest, the higher your potential earnings. It’s a smart way to grow your cryptocurrency portfolio while enjoying the immersive gaming experience XWORLD has to offer.
Reap the Rewards: As you accumulate BUILD tokens and invest in the dividend pool, you’ll start reaping the rewards in the form of Bitcoin, ETH, or PEPE. Watch your cryptocurrency holdings grow as you continue to engage with XWORLD’s games, quests, and PvP competitions. It’s an exciting and rewarding journey where your passion for gaming can translate into tangible digital assets.
Keep an Eye Out for Scams
Over the last couple of years, the popularity of the cryptocurrency market has increased exponentially. The rise in public awareness was mostly fuelled by intense volatility, and record-breaking prices.
With this in mind, the market is still seen as a way to get rich quickly. While there is significant money-making potential in crypto, this perception has led to the appearance of numerous scams, meant to fraud people out of their money.
Whenever dealing in crypto, there are two aspects worth keeping in mind: if an offer sounds too good to be true, it probably is. Also, you should never risk more than you can afford to lose.
Cybersecurity practices dictate that it’s best to always carry out in-depth research on any platform or service that you decide to use. Similarly, you should never give out your personal details or private keys to third parties.
Protection against scams and other forms of fraudulent activity is basically non-existent, whereas transactions are irreversible, therefore due diligence is essential.
Remember, XWORLD is not just a gaming platform; it’s a gateway to earning valuable cryptocurrencies. So, jump into the world of XWORLD, play your favorite games, complete quests, join PvP battles, earn BUILD tokens, and invest wisely to unlock the potential of earning Bitcoin, ETH, or PEPE. Start your journey today and experience the thrill of earning crypto while doing what you love.
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The Rise of BRC20: XWORLD and Top Tokens Set to Leap into the Next Crypto Bull Run
How XWORLD is Harnessing the Power of BRC20 Tokens to Unlock New Wealth Opportunities in the Web3 World
In the ever-evolving world of digital gaming and app monetization, XWORLD stands out as a top-tier player with immense potential. With a strong backing from ad giants and an ever-growing user base of over a million, XWORLD is on a fast track to becoming a new-gen unicorn in the Web3 space. The platform’s governance token, $WORLD, has surged an astounding 6400%, signaling the vibrant growth and potential of XWORLD.
From its inception, XWORLD has had a clear vision: to seamlessly transition Web2 users into the wealth-filled world of Web3. To realize this vision, the platform has been focused on bringing every wealth opportunity in the Web3 ecosystem to its users, including BRC20 tokens.
With the Bitcoin ecosystem booming, BRC20 tokens like ORDI and SATS have become the talk of the crypto world, rising by an impressive 100x. Recognizing the potential of these tokens, XWORLD has decided to bring its users a wealth of opportunities — a staggering 1.5 billion $SATS to be precise. By simply completing a few tasks, users can earn these tokens for free!
The platform’s “Quest Treasure Hunt” (https://www.xworld.store/quest) is your gateway to this wealth. Offering 1.5 billion $SATS, it is an exciting opportunity for users to earn while they play. The Treasure Hunt is open to everyone, making it a fair and accessible way for users to participate in the crypto boom.
As we embark on what could be the next bull run in the crypto market, XWORLD and top BRC20 tokens are set to take a big leap forward. With a strong platform, a dedicated user base, and a clear vision for the future, XWORLD is poised to redefine the digital gaming and app monetization landscape.
To stay updated on all things XWORLD and to join the Quest Treasure Hunt, follow XWORLD on Twitter at https://x.com/xworld_store. Embark on an exciting journey with XWORLD, where your digital experiences are not just fun, they’re valuable. Welcome to XWORLD, the future of digital advertising and wealth generation.
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