Tara Platform ($XTRA) allows creating your own tailored solution for the tokenized loyalty points programs with the necessary set of features and a secondary market for customers to trade. Distributed Lab, utilizing the benefits of blockchain, provides the ability to create a fully integrated solution. - Tokenization of loyalty points creates a brand-new market for secondary trading between customers; - Tokenized loyalty points issued on the blockchain can be transferable and tradable, unlike their ancestors; - The company can issue specific tokens for different types of customers; - Using tokenized loyalty points makes it easier for the customer to receive a reward compared to regular centralized solutions.