XWORLD is Disrupting Digital Advertising: From Big Tech Control to User Power!

Memes, Dreams, and Get-Rich-Quick Schemes Introduction It’s hard to have missed epic saga of Pepecoin over the past two months, and along with it, a resurgence of memecoin hype. Indeed, on May 5, Pepecoin broke through the stunning $1B market cap to become a Top 50 cryptocurrency [1]. In many respects, Pepecoin’s rise calls to mind the famously stunning rise of Dogecoin and Shiba Inu, two of the most famous memecoins in history. In fact, Pepecoin itself even pays homage to the long tradition of memecoins it descends from, writing that it will “make memecoins great again” [2]. So what makes a memecoin “great”? And why do they exist (and even thrive) in the crypto ecosystem, in spite of their evident lack of utility? Know Your Memecoins Memecoins have always been a crypto novelty and oddity. Their most characteristic trait is in fact their own self-professed lack of any utility, something they wear around with a semi-sarcastic sense of pride. Even though almost anyone can create a memecoin today just with a few clicks of a button, not all memecoins are created equal. After all, a lot more people hold Dogecoin than say, “HarryPotterObamaSonicInu” (this is an actual real coin on CoinMarketCap) [3]. Indeed, the most successful memecoins never come from humble backgrounds: they are warriors. These are memes that have fought in ferocious battles on the turbulent seas of Internet meme culture, where any cultural sensation or anything that grabs people’s attention, ranging from Elon Musk references (Tweelon), sex jokes (CumRocket), literal poop (PooCoin), GPT-references (PepeGPT) can all be turned into memecoins [4]. In these epic battles, only those memes that have proven their demonstrated approachability, relatability, persistence can survive. For those that do, they are rewarded with boundless glory, with glamour from the crowds, homage from the powerful, and a memecoin that will wear through even the toughest of crypto storms. And amidst all of this, perhaps Pepe does actually stand a chance of surviving, prevailing, and thriving. Pepe the Meme Royalty The Original Pepe meme of “Feels Good Man.” Source: https://en.wikipedia.org/wiki/Pepe_the_Frog Pepecoin was born with a silver spoon in its mouth, as the meme of Pepe belongs (along with Doge) to a class of Internet meme royalty. Born in 2008 out of the hand of cartoonist Matt Furie, the green frog with a bulging green eyes was depicted literally urinating (pee-pee-ing) while commenting “feels good man” [5]. And since then, Pepe has taken off in all shapes and forms, including a sad version, a smirk version, and so many more [6]. Since its inception, the Pepe meme and the corresponding image of an ugly frog has had a distinctly counterculture and subversive connotation, in particular when contrasted with the much more sanguine Doge meme. While most usage of Pepe is very benign, this ugly frog also has a distinctly “ugly side.” On 4chan and other more fringe social media platforms, the frog meme is often twisted and modified to take darker turns and sometimes embody extremist political symbols. And gradually, variants of the Pepe family of memes became staples on alt-right groups and other darker, more subversive corners of the Internet [7]. Thus, the Pepe meme exists in a massive duality: on the one hand, it exists in the mainstream as a benign counterculture image of an ugly frog with a happy or sad or smirky expression on its face. On the other, this counterculture symbol has been coopted for extremist political movements that actively cause societal instability. This duality is what has made Pepecoin so controversial, and why it landed Coinbase in hot water after Coinbase accused the Pepe meme of being “co-opted as an alt-right hate symbol,” before later being forced to apologize and acknowledge that most mainstream uses of Pepe are non-bigoted [8]. But in the context of memecoins, they thrive on controversy and continued media attention. After all, it is precisely Pepe’s status as a longstanding meme royalty and one of the undisputed hallmarks of Internet meme culture that underwrites the value proposition for Pepecoin, and explains its eye-watering ascent to a $1 billion market cap, with a $1.87 billion trading volume at its peak. Pepecoin Price, CoinMarketCap. Data as of May 24: https://coinmarketcap.com/currencies/pepe/ In this respect of leveraging its power as an undisputed Internet meme royalty to underwrite its value as a cryptocurrency, Pepecoin greatly resembles Dogecoin. And one could argue that there is a kernel of truth in the Pepecoin slogan of “make memecoins great again” and its self-proclamation of being fueled solely by “pure memetic power.” After all, as Pepe is such an important meme royalty, it is certainly conceivable that Pepecoin could stick around for quite some time, just like Dogecoin [9]. Pumps, Dumps, and the Power of FOMO Memecoins such as Dogecoin and Pepecoin, along with their self-processed lack of any utility, are of course ripe targets for pump and dump schemes and regulations. And in many cases, “shilling shitcoins” is a favorite pastime for the rich. One need to look no further to see how Elon Musk has been instrumental in shaping the fortunes of Dogecoin to see the influence of how key opinion leaders can send prices soaring to the moon [10]. After simply Tweeting “Doge” and writing that “Dogecoin is the people’s crypto”, Dogecoin prices soared 40%, and in the massive bull run of 2021, Dogecoin did a phenomenal 147.6x price increase in just over five months. Elon Musk calling Dogecoin “the people’s crypto”. Source. Arguably, this ability to be pump and dumped at will by key opinion leaders is in-baked into the economic logic of memecoins. As mentioned before, memecoins monetize and gain according to how much attention and cultural capital the underlying meme (or cultural phenomenon) is able to accrue and sustain over a long period of time. Key opinion leaders such as Musk have by definition the power to single-handedly create and sustain cultural phenomenon, and thereby allow these cultural derivatives (i.e. memecoins) to gain immensely in value, and in turn, kickstart a cycle of fear-of-missing-out (FOMO) for retail investors, who want to hop aboard the get-rich-quick crypto ride. This same logic that applies to Pepecoin’s rapid ascent over the past month or so. Although there isn’t a clear single celebrity pushing Pepecoin on Twitter (as in the case of Musk and Dogecoin), from on-chain data it seems as if there have been some outsized winners with the Pepecoin hype. For example, a wallet labelled blackrock3.eth bought $244 worth of Pepecoin on April 21, and sold all of them on May 5 at its peak for $2.63 million [11]. And of course, with a pump inevitably comes a dump. Today (May 25th), exactly 20 days from its peak, Pepecoin is down 70% from its all-time-high [12]. As the attention of the memecoin inevitably dissipates and the frenzy of FOMO subsides, the price (a function of this attention) naturally also decreases. But that’s simply the virtue or characteristic of memecoins. For a memecoin, Pepecoin’s -70% can already be considered tame and “benign.” At least Pepecoin hasn’t mimicked the fate of the “Squid Game token,” a memecoin which rode on the wave of the Netflix TV show “Squid Game’s” massive success in 2021. The “Squid Game token” jumped from 1 cent to $2856 in a week, before plummeting to zero after its creators essentially ran away with the money earned and did a classic “rug pull” [13] But this volatility coming from memecoins, who self-profess that their only value comes from their memetic power, one really shouldn’t be surprised — after all, they literally say “useless” on the label. From the Pepecoin Website Memechains and the Question of Utility But what does the future of memecoins look like? Will they ever only really be objects of pure speculative bubbles? The answer actually is a bit more complicated than a simple yes or no. Memecoins by design are backed up by the potency of their underlying meme. The problem is that you can never really quantitatively measure the economic value of a meme. These, after all, are simply free JPEGs widely accessible and distributed on the Internet, and as such, obviously generate no monetary value. After all, why pay for a meme I can see, copy, and create for free? But just because a meme does not have a price tag on it does not mean that it lacks intrinsic value. If Pepe the meme did not have any value, why would people continue to use it to this day, as a symbol for resistance, counterculture, and digital identity? This is the paradox at the center of all art, but particularly digital mementos that can be freely copy-pasted: no one doubts that they are valuable, yet there is no way to measure that value. Memecoins, to some extent, may in fact be one way out of this problem. If a meme is a some “unquantifiable value,” a memecoin is in essence a “quantifiable un-value.” The two therefore fit together hand-in-glove, and attaches some quantifiable representation to the value of the meme behind the coin. Therefore, even if much of the memecoin mania is fuelled by speculation, I don’t expect the memecoins of mainstream memes such as Pepe and Doge to ever go to zero, so long as the memes themselves still exist. Nevertheless, there has been a frenzy in memecoin communities to add on so-called “utility” to these originally supposedly “useless” coins. This notably includes the Dogecoin community’s Dogechain, a smart-contract executing PoS built using Polygon Edge where gas fees can be paid in Dogecoin [14], as well as the Shiba Inu community’s Shibarium, a L2 scaling solution that recently just announced its public beta [15]. Most of these “added utility functions” are centered around the classic playbook of getting a chain in order to nominally “have utility.” But the crypto industry is already strewn with the corpses of failed chains, and today there are already too many L1 and L2 chains that are able to match and surpass the proposed functionality of something like Dogechain and Shibarium. The central problem of building a chain to inject so-called “utility” into these tokens is this: why should I use Shibarium and Dogechain to execute smart contracts, over say Arbitrum, Optimism, or Polygon? Any satisfactory answer to these questions must go back to where memecoins started from in the first place — the original meme underwriting the whole memecoin, such as Doge in the case of Dogecoin, or Pepe in the case of Pepecoin. In fact, if any of these memecoin powered memechains do succeed, they likely will be some sort of a meme-focused chain, where the design of the chain leverages and magnifies the iconographic power of the meme, which in turn adds value to the memechain. Viewed through this lens, one could argue that a memechain’s long-run potential is in becoming a special sort of appchain, one that specializes in operating the underlying meme. In the long-run, the successful operation of a memechain would likely be more similar to the operation of a successful NFT community, such as BAYC, Azuki, Nouns or Doodles, rather than the operation of an actual L1 or L2 chain like Ethereum, Arbitrum or Polygon. The focus needs to be on the underlying asset backing the memecoin in the first place — the meme — rather than the functionality of the chain itself. This convergence and triangulation between memes, coins, and tech is arguably the most innovative and inspiring aspect of memecoins. If Pepecoin, Dogechain, and Shibarium are able to innovate out a novel governance structure that perpetuates the longevity of the underlying meme, they will undoubtedly leave a significant mark on the cultural legacy of web3. And then, perhaps, we will truly be able to “make memes great again.” Pepecoin making memes great again. Source. References [1] https://markets.businessinsider.com/news/currencies/what-is-pepecoin-pepe-memecoins-dogecoin-shiba-inu-crypto-news-2023-5 [2] See Pepecoin’s Website: https://www.pepe.vip/ [3] https://coinmarketcap.com/alexandria/article/9-funniest-memecoin-names [4] What are Memecoins: https://www.pcmag.com/how-to/what-is-a-meme-coin-how-do-they-work [5] https://knowyourmeme.com/memes/pepe-the-frog [6] Derivative memes of Pepe the Frog: https://knowyourmeme.com/memes/pepe-the-frog/children [7] https://www.thedailybeast.com/how-pepe-the-frog-became-a-nazi-trump-supporter-and-alt-right-symbol [8] https://www.forbes.com/sites/antoniopequenoiv/2023/05/11/coinbase-apologizes-for-tying-meme-token-pepecoin-to-racist-symbols/?sh=37957e942419 [9] https://www.forbes.com/advisor/investing/cryptocurrency/what-is-dogecoin/ [10] Elon Musk and Dogecoin: https://coincodex.com/article/21927/elon-musk-dogecoin/ [11] See https://coinmarketcap.com/headlines/news/blackrock-labeled-wallet-nets-2-4m-from-pepe/. Note that while some have speculated this wallet may belong to BlackRock fund, there is no concrete evidence suggesting this to be the case. [12] Data from CoinMarketCap, as of May 25: https://coinmarketcap.com/currencies/pepe/ [13] About the Squid Game Token Collapse: https://www.bbc.com/news/business-59129466 [14] About Dogechain: https://coinmarketcap.com/alexandria/article/what-is-dogechain-the-smart-contract-platform-for-doge [15] About Shibarium: https://blog.shibaswap.com/introduction-to-shibarium/ [16] See the importance of community building in NFT circles such as NounsDAO: https://review.stanfordblockchain.xyz/p/nouns-dao-and-the-philosophy-of-governance Note: An earlier version of this article incorrectly suggested that BlackRock was an institutional holder of Pepecoin based on on-chain data. The Stanford Blockchain Review regrets this error. Edited by XWORLD: Pioneering Web3 Games & Apps Store. Visit the official XWORLD website at www.xworld.pro and follow XWORLD on Twitter at https://twitter.com/xworld_pro to learn more. Testnet has been launched in Southeast Asia. Download: https://play.google.com/store/apps/details?id=pro.xworld.app Join the XWORLD Community for more Website | Twitter | Instagram | Facebook |Litepaper Enjoy Your Passionate Game Time, Every Second Becomes Your Income.

Harnessing the Power of $WORLD to Shape Your Digital Destiny In the ever-evolving landscape of the digital world, one platform stands out, revolutionizing the way we interact and earn online — XWORLD. As a top-tier Web3 Games & Apps Store, XWORLD has captivated a user base of one million and counting. But what sets XWORLD apart? It’s their innovative approach to wealth creation and community participation through staking and voting. XWORLD is not just a platform; it’s a dynamic ecosystem that gives power back to the users. By staking platform currency and casting votes, users don’t just increase their wealth — they become stakeholders with a voice in shaping the platform’s future. The journey begins by playing the various games listed on XWORLD, a fun and engaging experience that rewards you with the platform’s native token, $BUILD. But $BUILD is more than just a reward; it’s your ticket to becoming an active participant in the XWORLD economy. Staking $BUILD in the dividend pool transforms your tokens into $WORLD, the governance token of XWORLD. With $WORLD, you gain voting power and become a stakeholder in the platform. This is where the fun begins. You’re not just a player anymore; you’re a decision-maker with the power to vote on major platform matters. This transformative process is straightforward. You play, you earn $BUILD, you stake $BUILD to get $WORLD, and with these $WORLD tokens, you gain voting power. The final step? Vote for the games you love and help shape the future of XWORLD. By becoming a stakeholder, you’re not just gaining financial rewards; you’re part of a pioneering community influencing the evolution of the Web3 gaming frontier. It’s an opportunity to be part of something larger, where every stakeholder has a say in how the platform evolves. The vision of XWORLD extends beyond just gaming. It’s about creating a decentralized, inclusive, and rewarding environment where each player’s voice matters. It’s about democratizing the online gaming space, breaking down barriers, and providing a platform where everyone can thrive. Staking and voting on XWORLD isn’t just a strategy; it’s a journey. A journey of discovery, participation, and earning. It’s a path that leads to empowerment, where each stakeholder has a role in steering the direction of the platform. So, are you ready to embark on this journey? Are you prepared to wield the power of $WORLD and become a stakeholder in the XWORLD community? The time is now. Join the XWORLD community, stake your $WORLD, cast your votes, and let’s shape the future of the Web3 gaming world together. Follow us on Twitter at https://x.com/xworld_store for the latest updates. Your gaming journey is about to get a lot more exciting. Remember, XWORLD is not just a game; it’s a revolution. Stake, vote, earn, and most importantly, enjoy the journey. Welcome to XWORLD, where every stakeholder is a winner. XWORLD — Pioneering Web3 Games & Apps Store. Earn Profits & Assets From Your App Usage Time Website | Litepaper | Telegram | Discord | Facebook | X ( Formerly Twitter)

Web3 games, also known as decentralized games, are a significant innovation in the gaming industry enabled by the Web3.0 infrastructure. These games leverage blockchain technology and decentralized protocols to offer unique features and experiences to players. Unlike traditional Web2.0 games, which are typically controlled by central authorities, Web3 games provide a decentralized and trustless environment where players have more ownership and control over their in-game assets. The advent of Web3.0 has brought forth a new era of possibilities for gaming users, offering unique opportunities and challenges. This article aims to delve into the evolving landscape of Web3.0 gaming, analyzing the potential benefits and hurdles that gamers encounter in this decentralized ecosystem. What are the opportunities in Web3.0 for gaming users and game developers in XWorld？ In the world of Web3 games, exciting opportunities await both game users and developers. Game Player have the chance to experience true ownership of in-game assets, meaning they can buy, sell, and trade virtual items with actual value. They can also participate in use-to-earn models, where their skills and achievements in the game can be monetized, allowing them to earn real income while playing. Additionally, Player can enjoy cross-platform experiences and seamless asset interoperability, enabling them to transfer their progress and assets across different games and platforms. Game developers can take advantage of decentralized development and distribution models, eliminating the need for intermediaries and enabling greater creative freedom. They can tokenize in-game assets, creating unique and valuable digital items, and benefit from revenue generated through initial sales and ongoing transactions within the game ecosystem. Collaboration and engagement with the gaming community are also enhanced, fostering innovation and building a dedicated user base. Overall, the Web3 gaming landscape offers tremendous opportunities for both game users and developers, revolutionizing the way games are played, owned, and monetized. Challenges and obstacles gaming users stepping into web3? Web3.0 signifies a shift towards decentralization, but transitioning billions of users from Web2.0 to Web3.0 poses challenges. The higher entry barrier in user experience hampers adoption, with complex aspects like mnemonic phrases, wallets, and gas fees complicating the transition. The intricate nature of Web3.0 experiences presents a learning curve, deterring widespread engagement. Users find mnemonic phrases overwhelming and struggle with managing gas fees and understanding blockchain transactions. These challenges hinder adoption and user engagement in Web3.0 gaming, impeding its growth. Web3.0 projects incorporate unique token incentives, requiring thorough testing and iterative verification. This ensures protocols avoid Ponzi schemes or death spirals. Token economies need rigorous evaluation to sustain their viability and prevent exploitation. The fragility of these economies necessitates ongoing scrutiny and safeguards against malicious actors. In summary, transitioning to Web3.0 poses challenges due to the higher entry barrier and complex experiences for users. Overcoming these challenges is crucial to driving adoption and engagement in Web3.0 gaming. Additionally, careful testing and verification of token incentives are necessary to maintain the integrity and sustainability of Web3.0 projects. How will XWORLD address and minimize obstacles？ XWORLD aims to address and minimize obstacles in the Web3.0 gaming space by revolutionizing user interaction with digital content. Instead of being passive consumers, users become active participants in the ecosystem. XWORLD values users’ attention and time, converting them into income through a fair reward system. This empowers users with greater control over their internet experience and the ability to shape the content they engage with. By incentivizing user engagement and providing fair rewards, XWORLD encourages users to actively contribute to the platform. In the XWORLD ecosystem, developers play a vital role in providing captivating digital content that engages users. They earn through the “Proof of Contribution” protocol, which measures user satisfaction with their content. This incentivizes developers to create high-quality content that attracts more users. Additionally, the protocol provides developers with precise targeting capabilities, categorizing users based on their content consumption. This enables developers to customize their content, optimize strategies, and innovate based on user feedback. By empowering developers and facilitating targeted content creation, XWORLD enhances the overall user experience and fosters a thriving community. In conclusion, “Proof of Contribution” mechanism creates an environment where users are rewarded for their attention and engagement with digital content. This incentivizes active user participation and offers fair rewards for users’ time and attention. By leveraging this innovative approach, XWORLD provides opportunities for both gaming users and game developers in the Web3.0 era, fostering a dynamic ecosystem where users can actively engage, contribute, and earn income. To summarize, by analyzing and understanding the emerging opportunities and challenges for gaming users in the Web3 era, we can pave the way for a more inclusive, immersive, and rewarding gaming landscape. XWORLD is poised to tackle these challenges and leverage emerging opportunities. With platforms like XWORLD leading the charge, the transition from Web2.0 to Web3.0 gaming can become a seamless and empowering experience for billions of users worldwide. 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