Memes are intersubjective myths (hat tip to Harari). Memes are how societies organize themselves across large groups.

Elections, politics, culture, brands, consumer behavior, cash-flows  all come from the most powerful memes in society at any given point in  time.

From “Just Do It” to “Digital Gold” to “Yes We Can” / “Make America  Great Again,” those who control the best memes, control societal  resources.