XWorld:Uma nova geração de plataforma de distribuição de publicidade
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May 28, 2025

Highlights from the XWorld × Socialynx User Co-Creation Session

Recently, XWorld and its content tool platform Socialynx hosted an online product feedback and co-creation session under the theme “Optimizing Through Community.” The event brought together KOLs, KOCs, and active users to engage in open dialogue around three core topics: AI-powered content creation, token mechanism improvements, and user experience enhancement. The session sparked honest conversations and yielded valuable insights that will directly influence future product development. 🔍 Core Discussion Areas: Building trust and transparency around the XWorld platform Expanding and optimizing Socialynx’s AI content creation capabilities Improving token system logic and user experience flow 🧠 Topic 1: Transparency as the Foundation of Trust Early in the session, some new users expressed confusion about XWorld’s monetization model. While KOLs have worked to explain the platform’s revenue-sharing system—where ad profits are redistributed to users—participants agreed that a more structured and transparent information framework is essential. This includes clearly communicating how the platform works and helping Web3 newcomers understand the value exchange and earning logic behind XWorld. 🎨 Topic 2: Socialynx AI Tools—Toward Openness and Versatility Participants showed strong interest in Socialynx’s AI-powered content tools, offering a range of suggestions to expand their impact: Personalized content generation tailored to different platforms (e.g., TikTok, YouTube) and creator styles Ready-to-use, highly shareable formats like memes, reactions, and listicles Lightweight content creation tools accessible to regular users (e.g., auto-generated video titles, descriptions, captions) Real-time trend detection and keyword suggestions to help users tap into viral moments Automated comment reply and follower-boosting features to support account growth The takeaway? AI shouldn’t just be a utility—it should be a creative partner that enhances user output and broadens their reach. 💰 Topic 3: Refining the Token Experience—Balancing Utility with Simplicity Discussions around the token system centered on both logic and usability. KOLs raised concerns about daily earning caps, liquidity dynamics, and pricing mechanisms. In addition, participants flagged several experience issues: Lack of flexibility in investment configuration under a single account Confusing token slot logic that feels unintuitive Slow customer support response times, often taking 2–3 weeks to resolve issues Suggestions included: Introducing gamified features such as tasks, quests, and seasonal events Streamlining token mining logic to reduce user confusion Establishing service-level agreements (SLAs) for customer support with clearer turnaround expectations 📈 What’s Next: Socialynx Product Roadmap Informed by Real Feedback Based on this session’s input, the Socialynx team is exploring the following roadmap items: Launch of simplified AI content creation kits for regular users New templates including memes, reaction videos, and viral-friendly formats Growth automation features like auto-replies and trend alerts Improved token UX to minimize confusion and remove unnecessary friction Transparency dashboards and onboarding resources to help new users build confidence Faster customer support systems with committed response times 👂 Listening Builds Better Products At XWorld and Socialynx, we believe the best products aren’t built in isolation—they’re co-created with the community. This session not only delivered actionable insights, but also affirmed our users’ deep interest and trust in the long-term vision. We’re grateful for every voice that contributed, and we’ll continue to listen, adapt, and build with intention.
Ler mais
Highlights from the XWorld × Socialynx User Co-Creation Session
October 28, 2024

From TikTok to XWORLD: Secrets of Web3 Growth

XWORLD is taking a bold step forward with the launch of its latest campaign aimed at driving mass adoption of Web3. This initiative not only highlights the company’s innovative ROI flywheel model but also introduces new features that seamlessly integrate Web2 and Web3 user experiences. With 5.4 million users and 600,000 daily active users already engaged, XWORLD is set to accelerate its growth trajectory by offering unprecedented transparency and a fair profit distribution model. This new approach promises to bridge the gap between Web2 users and the advanced world of Web3 — without users even realizing they’ve made the transition. To truly understand the potential of XWORLD's approach, we need to explore the broader context of Web3 mass adoption and how strategies from successful Web2 platforms like TikTok can offer valuable lessons for growth in the Web3 era. The Road to Web3 Mass Adoption The term "Mass Adoption" has become a buzzword in the tech industry, especially in discussions about Web3. Everyone is eager to see Web3 technologies reach their full potential, but the transition from Web2 to Web3 has been slow. While some efforts like GameFi, SocialFi, and AA wallets have been launched, they haven't quite hit the mark yet. Many blame inadequate infrastructure, but the true reason lies deeper. To fully understand the issue, we must define the goal of Mass Adoption: converting Web2 users to Web3 without them even realizing it. Success in Web3 should not depend on whether a product is labeled "Web2" or "Web3". Instead, Web3 companies must learn from the success of Web2 platforms, such as TikTok, and develop sustainable growth strategies. A perfect model for this is the ROI flywheel — an approach that has already proven its effectiveness in the Web2 world. The Rise of TikTok and What Web3 Can Learn TikTok's meteoric rise to fame is an excellent case study for understanding user acquisition. Within its first few months, TikTok attracted over 50 million monthly active users. Just two years later, by 2019, it had an astounding 250 million daily active users (DAU) and 500 million monthly active users (MAU). TikTok's growth wasn't just due to its engaging content or superior features. In fact, its rapid expansion was fueled by a smart marketing strategy. TikTok invested heavily in user acquisition through digital advertising platforms like Google, applying a simple formula: spend money to acquire users, monetize them, and reinvest in acquiring more users. This continuous cycle of investment and returns formed a self-sustaining model, which we call the "ROI flywheel". The lesson for Web3? Success is not just about having a great product. It's about establishing a commercial loop that can drive user acquisition, retention, and monetization-much like TikTok's model. The ROI Flywheel Explained At its core, the ROI flywheel model is a growth strategy built on three pillars: 1. User Acquisition The first step is to acquire users through paid marketing or partnerships. The goal is to spend money to bring in users and then monetize them in a way that covers acquisition costs. Web2 platforms like TikTok used digital advertising to attract users at scale. Web3 platforms must adopt a similar approach but with added transparency and efficiency thanks to blockchain technology. 2. User Retention and Conversion Acquiring users is just the beginning. Keeping them engaged and turning them into loyal customers is the next challenge. TikTok mastered this through personalized content and excellent user experience. For Web3, the key will be creating products that users genuinely enjoy and want to keep using, without focusing too much on the technical aspects of Web3 itself. 3. Commercialization Finally, the monetization process. The more users you retain, the more opportunities you have to monetize. In Web2, this could be through ads, subscriptions, or partnerships. For Web3, tokenomics and blockchain transparency can enhance these monetization strategies, leading to better long-term growth. When combined, these three elements form a continuous loop that feeds into itself. More users mean more revenue, which can be reinvested to acquire even more users, accelerating growth. Challenges in Web3 and How XWORLD is Overcoming Them Web3 projects face unique challenges that Web2 companies did not. For instance, Web3 products often rely on task platforms (like Galxe) or social media (like Twitter) for user acquisition. While these platforms can be effective, they come with limitations. Task platforms often struggle to create sustainable business models, while sociall media promotion can lead to inflated user numbers without actual growth. XWORLD is different. By integrating a mature Web2 business model with the transparency and fairness of Web3, XWORLD is creating a closed-loop ROI flywheel that is poised to succeed. XWORLD's approach minimizes the reliance on traditional methods like airdrops or speculative tokens, which can often lead to unsustainable growth. Instead, XWORLD focuses on building a solid business foundation with strong monetization capabilities, which makes it easier to scale over time. With 5.4 million users and 600,000 daily active users, XWORLD's flywheel model is already proving its effectiveness. The Path to Mass Adoption To achieve mass adoption, Web3 needs more than just great technology. It requires products that people actually want to use, combined with an efficient growth strategy. XWORLD's model shows that by borrowing strategies from Web2-like the ROI flywheel — and applying them to Web3, it's possible to achieve sustainable growth. Mass adoption doesn't depend on whether a product is labeled as Web2 or Web3. Instead, it's about whether that product meets users' needs and whether the company behind it has a solid growth strategy in place. With its focus on game and application distribution, XWORLD is uniquely positioned to lead the way toward mass adoption. Conclusion Mass adoption is within reach, but only for companies that understand how to blend Web2 growth strategies with the unique advantages of Web3.XWORLD's integration of the ROI flywheel into its growth model is a perfect example of how this can be done effectively. By focusing on user acquisition, retention, and monetization, XWORLD is creating a scalable model that will drive Web3 into the future. As the industry evolves, it's clear that the next big wave of Web3 growth will come from those who can attract users without them even realizing they've entered the world of Web3. XWORLD's success in applying the ROI flywheel model offers valuable lessons for any Web3 project looking to achieve mass adoption Website | Twitter | Facebook | Telegram | Discord Unlock AD 3.0 – Profit from your influence, time, and online activities!
Ler mais
From TikTok to XWORLD: Secrets of Web3 Growth
August 1, 2023

The League of Kingdoms’ Web3 Transformation

Unleashing the Power of Profit, Community, and Fun in Gaming through Blockchain Technology and revolutionizing the Gaming Landscape In the ever-evolving world of digital gaming, one name stands out as a trailblazer in the industry: League of Kingdoms. This innovative game, listed on the XWORLD platform, is a testament to how Web3 technology can transform the gaming landscape by seamlessly combining profit, community, and fun. The major titles of Web 3.0 games include Axie Infinity, where you can raise and collect different ‘Axies’, The Sandbox, which aims for open metaverse, and NBA Top Shot, which is a collection of sports player cards and games. However, most Web 3.0 games at their current state are mainly focused on pursuing “profit” rather than “fun”, and merely emphasize on the fact that game players can acquire in-game item ownership through blockchain and NFT. In addition, as in the case of Axie Infinity, the issue of sustainability continues to be raised. For a game to have sustainable gameplay and growth, it must not miss the ‘fun’ element as well as the ‘profit’ element. Only when player-focused ‘community’ element is integrated on top of these will it truly be a Web 3.0 game of the players, by the players, for the players. League of Kingdoms is a 4X strategy game that takes the concept of gaming to a whole new level. The 4X strategy game refers to a strategy game that focuses on “EXplore,” “EXpand,” “EXploit,” and “EXterminate”. GamePlay In general, factors such as base construction, technology research, managing troops and resources, scouting surroundings, and rivalry and monster battles are part of the gameplay. GamePlay of League of Kingdoms There are a lot of ways to play it, such as plundering other kingdoms or farming monsters for various resources. Because playing with friends is more fun than fighting others, you can also join an Alliance. It also has multiple events that will let you complete various activities each day for unique rewards. The game has four standard resources to collect: Wood, Stone, Corn, Gold, and Crystals. While they can be easily farmed, the latter mostly come from events, quests, and store purchases. Users who have played existing mobile games such as Clash of Clans and Rise of Kingdoms would find this kind of gameplay familiar. Game-Changer While the company took all the profits in Web 2.0 games, League of Kingdoms distributes a portion of the profits back to the players, just like what XWORLD is doing. Through $LOKA and $DST, the game is designed so that the community is enabled and rewarded for making their own game and governance operation through DAO is effectively possible. League of Kingdoms is the game that has secured both “profit” and “community” along with “fun”. When the game was released, instead of initially disclosing the tokens, it first focused on the excellence and fun of the game to build a sustainable gameplay environment for players to thrive. They have already secured a loyal player base through excellent game quality, and now the team wishes to return to them more rights and rewards for their contributions to the game. The gameplay is immersive, engaging, and designed to keep players on their toes. But what sets League of Kingdoms apart is its transformation into a Web3.0 game and Decentralized Autonomous Organization (DAO), combining profit with fun and sustainability. Game Economy (NFT) The transition to Web3.0 has allowed League of Kingdoms to incorporate blockchain technology into its core mechanics. This integration has led to the creation of a unique game economy, where in-game tokens play a crucial role. These tokens, which can be earned, traded, and used within the game, add a layer of complexity and excitement to the gameplay. They also provide a tangible reward for players’ time and energy, making the gaming experience more profitable and sustainable. The potential of this type of gameplay is immense. By integrating blockchain technology, League of Kingdoms has opened up new avenues for player engagement and monetization. Players are not just consumers; they are active participants in the game economy, contributing to its growth and evolution. This level of player involvement is unprecedented in the gaming industry and sets a new standard for future games. 1. LAND LAND represents ownership of certain coordinates of the continent within the game as an NFT. LAND holders can earn a certain portion of the revenue (10%) generated from the coordinate and increase the level of LAND by obtaining LAND development points. Its amount is limited to a total of 65,536 (256×256), and the higher the demand, the higher the value of the LAND will be. 2. Drago Dragos can be owned or traded as NFTs. Drago boosts combat capabilities by putting magical enhancements on combat forces, and if you have Drago, you can gain $DST and $LOKA. The initially issued Genesis Drago is limited in total quantity and has one of five attributes: fire, wood, ice, light, and darkness. 3. Resources Food, lumber, stone, and gold, which are important resources in the game, are produced every time the game play time passes, and accumulated resources can be issued as NFT and traded at OpenSea. Game Economy (Tokens) League of Kingdoms has two tokens: the governance token $LOKA and the utility token $DST. Representative P2E games that have separated protocol tokens into two in this way include “Axie Infinity” and “Star Atlas.” In general, the reason for such separation of governance and utility tokens is to separate the inflation of goods that comes from gameplay and the inflation of blockchain governance that comes from staking. 1. LOKA (League of Kingdoms Arena) LOKA is an in-game governance token that represents voting rights for the League of Kingdoms operations policy. You can get LOKA through gameplay, and receive in-game profits by staking. $LOKA holders can decide on how to utilize League of Kingdom’s Council Vault (hereinafter referred to as ‘Treasury’) through governance staking. Treasury is incurred in marketplace transaction fees, in-game payments (on-chain payments), LAND sales, NFT upgrades, and bridging. This Treasury can be used in a variety of ways, including token burning, buyback, user compensation for P2E, landowner compensation, etc. In addition to the usage of Treasury, governance can also vote on various factors in the game, such as land compensation rates. LOKA holders ultimately make decisions to enable long-term growth and sustainability for gameplay. 2. $DST (Dragon Soul Token) $DST is an in-game utility token that is used to breed and raise Dragos. $DST is mainly used to breed Dragos. Each Drago has its own attributes and ratings, so players need a suitable Drago for every situation. As the number of players increase and the demand for Dragos grows alongside with it, the demand for $DST is also expected to increase. In conclusion League of Kingdoms is more than just a game; it’s a game-changer. Its innovative use of Web3 technology, unique game economics, and commitment to player engagement and profitability make it a standout in the gaming industry. As more games follow in its footsteps, we can expect to see a new era of gaming that is more engaging, rewarding, and fun. XWORLD(xworld.pro), a platform dedicated to promoting high-quality games and apps, recognizes the value that League of Kingdoms brings to the table. XWORLD highly values the balance of profit and fun for all Internet digital citizens and rewards them for the time and energy they contribute. By listing League of Kingdoms, XWORLD is endorsing its innovative approach to gaming and its commitment to providing a rewarding and enjoyable gaming experience. If you’re a gamer or an internet user interested in the future of gaming, follow XWORLD on Twitter at https://twitter.com/xworld_pro to stay updated on the latest developments in Web3 games, NFTs, and tokenomics. Don’t miss out on the revolution; join the League of Kingdoms and experience the future of gaming today. Download: https://play.google.com/store/apps/details?id=pro.xworld.app Enjoy Your Passionate Game Time, Every Second Becomes Your Income.
Ler mais
The League of Kingdoms’ Web3 Transformation
May 28, 2025

Highlights from the XWorld × Socialynx User Co-Creation Session

Recently, XWorld and its content tool platform Socialynx hosted an online product feedback and co-creation session under the theme “Optimizing Through Community.” The event brought together KOLs, KOCs, and active users to engage in open dialogue around three core topics: AI-powered content creation, token mechanism improvements, and user experience enhancement. The session sparked honest conversations and yielded valuable insights that will directly influence future product development. 🔍 Core Discussion Areas: Building trust and transparency around the XWorld platform Expanding and optimizing Socialynx’s AI content creation capabilities Improving token system logic and user experience flow 🧠 Topic 1: Transparency as the Foundation of Trust Early in the session, some new users expressed confusion about XWorld’s monetization model. While KOLs have worked to explain the platform’s revenue-sharing system—where ad profits are redistributed to users—participants agreed that a more structured and transparent information framework is essential. This includes clearly communicating how the platform works and helping Web3 newcomers understand the value exchange and earning logic behind XWorld. 🎨 Topic 2: Socialynx AI Tools—Toward Openness and Versatility Participants showed strong interest in Socialynx’s AI-powered content tools, offering a range of suggestions to expand their impact: Personalized content generation tailored to different platforms (e.g., TikTok, YouTube) and creator styles Ready-to-use, highly shareable formats like memes, reactions, and listicles Lightweight content creation tools accessible to regular users (e.g., auto-generated video titles, descriptions, captions) Real-time trend detection and keyword suggestions to help users tap into viral moments Automated comment reply and follower-boosting features to support account growth The takeaway? AI shouldn’t just be a utility—it should be a creative partner that enhances user output and broadens their reach. 💰 Topic 3: Refining the Token Experience—Balancing Utility with Simplicity Discussions around the token system centered on both logic and usability. KOLs raised concerns about daily earning caps, liquidity dynamics, and pricing mechanisms. In addition, participants flagged several experience issues: Lack of flexibility in investment configuration under a single account Confusing token slot logic that feels unintuitive Slow customer support response times, often taking 2–3 weeks to resolve issues Suggestions included: Introducing gamified features such as tasks, quests, and seasonal events Streamlining token mining logic to reduce user confusion Establishing service-level agreements (SLAs) for customer support with clearer turnaround expectations 📈 What’s Next: Socialynx Product Roadmap Informed by Real Feedback Based on this session’s input, the Socialynx team is exploring the following roadmap items: Launch of simplified AI content creation kits for regular users New templates including memes, reaction videos, and viral-friendly formats Growth automation features like auto-replies and trend alerts Improved token UX to minimize confusion and remove unnecessary friction Transparency dashboards and onboarding resources to help new users build confidence Faster customer support systems with committed response times 👂 Listening Builds Better Products At XWorld and Socialynx, we believe the best products aren’t built in isolation—they’re co-created with the community. This session not only delivered actionable insights, but also affirmed our users’ deep interest and trust in the long-term vision. We’re grateful for every voice that contributed, and we’ll continue to listen, adapt, and build with intention.
Ler mais
Highlights from the XWorld × Socialynx User Co-Creation Session
October 28, 2024

From TikTok to XWORLD: Secrets of Web3 Growth

XWORLD is taking a bold step forward with the launch of its latest campaign aimed at driving mass adoption of Web3. This initiative not only highlights the company’s innovative ROI flywheel model but also introduces new features that seamlessly integrate Web2 and Web3 user experiences. With 5.4 million users and 600,000 daily active users already engaged, XWORLD is set to accelerate its growth trajectory by offering unprecedented transparency and a fair profit distribution model. This new approach promises to bridge the gap between Web2 users and the advanced world of Web3 — without users even realizing they’ve made the transition. To truly understand the potential of XWORLD's approach, we need to explore the broader context of Web3 mass adoption and how strategies from successful Web2 platforms like TikTok can offer valuable lessons for growth in the Web3 era. The Road to Web3 Mass Adoption The term "Mass Adoption" has become a buzzword in the tech industry, especially in discussions about Web3. Everyone is eager to see Web3 technologies reach their full potential, but the transition from Web2 to Web3 has been slow. While some efforts like GameFi, SocialFi, and AA wallets have been launched, they haven't quite hit the mark yet. Many blame inadequate infrastructure, but the true reason lies deeper. To fully understand the issue, we must define the goal of Mass Adoption: converting Web2 users to Web3 without them even realizing it. Success in Web3 should not depend on whether a product is labeled "Web2" or "Web3". Instead, Web3 companies must learn from the success of Web2 platforms, such as TikTok, and develop sustainable growth strategies. A perfect model for this is the ROI flywheel — an approach that has already proven its effectiveness in the Web2 world. The Rise of TikTok and What Web3 Can Learn TikTok's meteoric rise to fame is an excellent case study for understanding user acquisition. Within its first few months, TikTok attracted over 50 million monthly active users. Just two years later, by 2019, it had an astounding 250 million daily active users (DAU) and 500 million monthly active users (MAU). TikTok's growth wasn't just due to its engaging content or superior features. In fact, its rapid expansion was fueled by a smart marketing strategy. TikTok invested heavily in user acquisition through digital advertising platforms like Google, applying a simple formula: spend money to acquire users, monetize them, and reinvest in acquiring more users. This continuous cycle of investment and returns formed a self-sustaining model, which we call the "ROI flywheel". The lesson for Web3? Success is not just about having a great product. It's about establishing a commercial loop that can drive user acquisition, retention, and monetization-much like TikTok's model. The ROI Flywheel Explained At its core, the ROI flywheel model is a growth strategy built on three pillars: 1. User Acquisition The first step is to acquire users through paid marketing or partnerships. The goal is to spend money to bring in users and then monetize them in a way that covers acquisition costs. Web2 platforms like TikTok used digital advertising to attract users at scale. Web3 platforms must adopt a similar approach but with added transparency and efficiency thanks to blockchain technology. 2. User Retention and Conversion Acquiring users is just the beginning. Keeping them engaged and turning them into loyal customers is the next challenge. TikTok mastered this through personalized content and excellent user experience. For Web3, the key will be creating products that users genuinely enjoy and want to keep using, without focusing too much on the technical aspects of Web3 itself. 3. Commercialization Finally, the monetization process. The more users you retain, the more opportunities you have to monetize. In Web2, this could be through ads, subscriptions, or partnerships. For Web3, tokenomics and blockchain transparency can enhance these monetization strategies, leading to better long-term growth. When combined, these three elements form a continuous loop that feeds into itself. More users mean more revenue, which can be reinvested to acquire even more users, accelerating growth. Challenges in Web3 and How XWORLD is Overcoming Them Web3 projects face unique challenges that Web2 companies did not. For instance, Web3 products often rely on task platforms (like Galxe) or social media (like Twitter) for user acquisition. While these platforms can be effective, they come with limitations. Task platforms often struggle to create sustainable business models, while sociall media promotion can lead to inflated user numbers without actual growth. XWORLD is different. By integrating a mature Web2 business model with the transparency and fairness of Web3, XWORLD is creating a closed-loop ROI flywheel that is poised to succeed. XWORLD's approach minimizes the reliance on traditional methods like airdrops or speculative tokens, which can often lead to unsustainable growth. Instead, XWORLD focuses on building a solid business foundation with strong monetization capabilities, which makes it easier to scale over time. With 5.4 million users and 600,000 daily active users, XWORLD's flywheel model is already proving its effectiveness. The Path to Mass Adoption To achieve mass adoption, Web3 needs more than just great technology. It requires products that people actually want to use, combined with an efficient growth strategy. XWORLD's model shows that by borrowing strategies from Web2-like the ROI flywheel — and applying them to Web3, it's possible to achieve sustainable growth. Mass adoption doesn't depend on whether a product is labeled as Web2 or Web3. Instead, it's about whether that product meets users' needs and whether the company behind it has a solid growth strategy in place. With its focus on game and application distribution, XWORLD is uniquely positioned to lead the way toward mass adoption. Conclusion Mass adoption is within reach, but only for companies that understand how to blend Web2 growth strategies with the unique advantages of Web3.XWORLD's integration of the ROI flywheel into its growth model is a perfect example of how this can be done effectively. By focusing on user acquisition, retention, and monetization, XWORLD is creating a scalable model that will drive Web3 into the future. As the industry evolves, it's clear that the next big wave of Web3 growth will come from those who can attract users without them even realizing they've entered the world of Web3. XWORLD's success in applying the ROI flywheel model offers valuable lessons for any Web3 project looking to achieve mass adoption Website | Twitter | Facebook | Telegram | Discord Unlock AD 3.0 – Profit from your influence, time, and online activities!
Ler mais
From TikTok to XWORLD: Secrets of Web3 Growth
August 1, 2023

The League of Kingdoms’ Web3 Transformation

Unleashing the Power of Profit, Community, and Fun in Gaming through Blockchain Technology and revolutionizing the Gaming Landscape In the ever-evolving world of digital gaming, one name stands out as a trailblazer in the industry: League of Kingdoms. This innovative game, listed on the XWORLD platform, is a testament to how Web3 technology can transform the gaming landscape by seamlessly combining profit, community, and fun. The major titles of Web 3.0 games include Axie Infinity, where you can raise and collect different ‘Axies’, The Sandbox, which aims for open metaverse, and NBA Top Shot, which is a collection of sports player cards and games. However, most Web 3.0 games at their current state are mainly focused on pursuing “profit” rather than “fun”, and merely emphasize on the fact that game players can acquire in-game item ownership through blockchain and NFT. In addition, as in the case of Axie Infinity, the issue of sustainability continues to be raised. For a game to have sustainable gameplay and growth, it must not miss the ‘fun’ element as well as the ‘profit’ element. Only when player-focused ‘community’ element is integrated on top of these will it truly be a Web 3.0 game of the players, by the players, for the players. League of Kingdoms is a 4X strategy game that takes the concept of gaming to a whole new level. The 4X strategy game refers to a strategy game that focuses on “EXplore,” “EXpand,” “EXploit,” and “EXterminate”. GamePlay In general, factors such as base construction, technology research, managing troops and resources, scouting surroundings, and rivalry and monster battles are part of the gameplay. GamePlay of League of Kingdoms There are a lot of ways to play it, such as plundering other kingdoms or farming monsters for various resources. Because playing with friends is more fun than fighting others, you can also join an Alliance. It also has multiple events that will let you complete various activities each day for unique rewards. The game has four standard resources to collect: Wood, Stone, Corn, Gold, and Crystals. While they can be easily farmed, the latter mostly come from events, quests, and store purchases. Users who have played existing mobile games such as Clash of Clans and Rise of Kingdoms would find this kind of gameplay familiar. Game-Changer While the company took all the profits in Web 2.0 games, League of Kingdoms distributes a portion of the profits back to the players, just like what XWORLD is doing. Through $LOKA and $DST, the game is designed so that the community is enabled and rewarded for making their own game and governance operation through DAO is effectively possible. League of Kingdoms is the game that has secured both “profit” and “community” along with “fun”. When the game was released, instead of initially disclosing the tokens, it first focused on the excellence and fun of the game to build a sustainable gameplay environment for players to thrive. They have already secured a loyal player base through excellent game quality, and now the team wishes to return to them more rights and rewards for their contributions to the game. The gameplay is immersive, engaging, and designed to keep players on their toes. But what sets League of Kingdoms apart is its transformation into a Web3.0 game and Decentralized Autonomous Organization (DAO), combining profit with fun and sustainability. Game Economy (NFT) The transition to Web3.0 has allowed League of Kingdoms to incorporate blockchain technology into its core mechanics. This integration has led to the creation of a unique game economy, where in-game tokens play a crucial role. These tokens, which can be earned, traded, and used within the game, add a layer of complexity and excitement to the gameplay. They also provide a tangible reward for players’ time and energy, making the gaming experience more profitable and sustainable. The potential of this type of gameplay is immense. By integrating blockchain technology, League of Kingdoms has opened up new avenues for player engagement and monetization. Players are not just consumers; they are active participants in the game economy, contributing to its growth and evolution. This level of player involvement is unprecedented in the gaming industry and sets a new standard for future games. 1. LAND LAND represents ownership of certain coordinates of the continent within the game as an NFT. LAND holders can earn a certain portion of the revenue (10%) generated from the coordinate and increase the level of LAND by obtaining LAND development points. Its amount is limited to a total of 65,536 (256×256), and the higher the demand, the higher the value of the LAND will be. 2. Drago Dragos can be owned or traded as NFTs. Drago boosts combat capabilities by putting magical enhancements on combat forces, and if you have Drago, you can gain $DST and $LOKA. The initially issued Genesis Drago is limited in total quantity and has one of five attributes: fire, wood, ice, light, and darkness. 3. Resources Food, lumber, stone, and gold, which are important resources in the game, are produced every time the game play time passes, and accumulated resources can be issued as NFT and traded at OpenSea. Game Economy (Tokens) League of Kingdoms has two tokens: the governance token $LOKA and the utility token $DST. Representative P2E games that have separated protocol tokens into two in this way include “Axie Infinity” and “Star Atlas.” In general, the reason for such separation of governance and utility tokens is to separate the inflation of goods that comes from gameplay and the inflation of blockchain governance that comes from staking. 1. LOKA (League of Kingdoms Arena) LOKA is an in-game governance token that represents voting rights for the League of Kingdoms operations policy. You can get LOKA through gameplay, and receive in-game profits by staking. $LOKA holders can decide on how to utilize League of Kingdom’s Council Vault (hereinafter referred to as ‘Treasury’) through governance staking. Treasury is incurred in marketplace transaction fees, in-game payments (on-chain payments), LAND sales, NFT upgrades, and bridging. This Treasury can be used in a variety of ways, including token burning, buyback, user compensation for P2E, landowner compensation, etc. In addition to the usage of Treasury, governance can also vote on various factors in the game, such as land compensation rates. LOKA holders ultimately make decisions to enable long-term growth and sustainability for gameplay. 2. $DST (Dragon Soul Token) $DST is an in-game utility token that is used to breed and raise Dragos. $DST is mainly used to breed Dragos. Each Drago has its own attributes and ratings, so players need a suitable Drago for every situation. As the number of players increase and the demand for Dragos grows alongside with it, the demand for $DST is also expected to increase. In conclusion League of Kingdoms is more than just a game; it’s a game-changer. Its innovative use of Web3 technology, unique game economics, and commitment to player engagement and profitability make it a standout in the gaming industry. As more games follow in its footsteps, we can expect to see a new era of gaming that is more engaging, rewarding, and fun. XWORLD(xworld.pro), a platform dedicated to promoting high-quality games and apps, recognizes the value that League of Kingdoms brings to the table. XWORLD highly values the balance of profit and fun for all Internet digital citizens and rewards them for the time and energy they contribute. By listing League of Kingdoms, XWORLD is endorsing its innovative approach to gaming and its commitment to providing a rewarding and enjoyable gaming experience. If you’re a gamer or an internet user interested in the future of gaming, follow XWORLD on Twitter at https://twitter.com/xworld_pro to stay updated on the latest developments in Web3 games, NFTs, and tokenomics. Don’t miss out on the revolution; join the League of Kingdoms and experience the future of gaming today. Download: https://play.google.com/store/apps/details?id=pro.xworld.app Enjoy Your Passionate Game Time, Every Second Becomes Your Income.
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The League of Kingdoms’ Web3 Transformation
May 28, 2025

Highlights from the XWorld × Socialynx User Co-Creation Session

Recently, XWorld and its content tool platform Socialynx hosted an online product feedback and co-creation session under the theme “Optimizing Through Community.” The event brought together KOLs, KOCs, and active users to engage in open dialogue around three core topics: AI-powered content creation, token mechanism improvements, and user experience enhancement. The session sparked honest conversations and yielded valuable insights that will directly influence future product development. 🔍 Core Discussion Areas: Building trust and transparency around the XWorld platform Expanding and optimizing Socialynx’s AI content creation capabilities Improving token system logic and user experience flow 🧠 Topic 1: Transparency as the Foundation of Trust Early in the session, some new users expressed confusion about XWorld’s monetization model. While KOLs have worked to explain the platform’s revenue-sharing system—where ad profits are redistributed to users—participants agreed that a more structured and transparent information framework is essential. This includes clearly communicating how the platform works and helping Web3 newcomers understand the value exchange and earning logic behind XWorld. 🎨 Topic 2: Socialynx AI Tools—Toward Openness and Versatility Participants showed strong interest in Socialynx’s AI-powered content tools, offering a range of suggestions to expand their impact: Personalized content generation tailored to different platforms (e.g., TikTok, YouTube) and creator styles Ready-to-use, highly shareable formats like memes, reactions, and listicles Lightweight content creation tools accessible to regular users (e.g., auto-generated video titles, descriptions, captions) Real-time trend detection and keyword suggestions to help users tap into viral moments Automated comment reply and follower-boosting features to support account growth The takeaway? AI shouldn’t just be a utility—it should be a creative partner that enhances user output and broadens their reach. 💰 Topic 3: Refining the Token Experience—Balancing Utility with Simplicity Discussions around the token system centered on both logic and usability. KOLs raised concerns about daily earning caps, liquidity dynamics, and pricing mechanisms. In addition, participants flagged several experience issues: Lack of flexibility in investment configuration under a single account Confusing token slot logic that feels unintuitive Slow customer support response times, often taking 2–3 weeks to resolve issues Suggestions included: Introducing gamified features such as tasks, quests, and seasonal events Streamlining token mining logic to reduce user confusion Establishing service-level agreements (SLAs) for customer support with clearer turnaround expectations 📈 What’s Next: Socialynx Product Roadmap Informed by Real Feedback Based on this session’s input, the Socialynx team is exploring the following roadmap items: Launch of simplified AI content creation kits for regular users New templates including memes, reaction videos, and viral-friendly formats Growth automation features like auto-replies and trend alerts Improved token UX to minimize confusion and remove unnecessary friction Transparency dashboards and onboarding resources to help new users build confidence Faster customer support systems with committed response times 👂 Listening Builds Better Products At XWorld and Socialynx, we believe the best products aren’t built in isolation—they’re co-created with the community. This session not only delivered actionable insights, but also affirmed our users’ deep interest and trust in the long-term vision. We’re grateful for every voice that contributed, and we’ll continue to listen, adapt, and build with intention.
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Highlights from the XWorld × Socialynx User Co-Creation Session
October 28, 2024

From TikTok to XWORLD: Secrets of Web3 Growth

XWORLD is taking a bold step forward with the launch of its latest campaign aimed at driving mass adoption of Web3. This initiative not only highlights the company’s innovative ROI flywheel model but also introduces new features that seamlessly integrate Web2 and Web3 user experiences. With 5.4 million users and 600,000 daily active users already engaged, XWORLD is set to accelerate its growth trajectory by offering unprecedented transparency and a fair profit distribution model. This new approach promises to bridge the gap between Web2 users and the advanced world of Web3 — without users even realizing they’ve made the transition. To truly understand the potential of XWORLD's approach, we need to explore the broader context of Web3 mass adoption and how strategies from successful Web2 platforms like TikTok can offer valuable lessons for growth in the Web3 era. The Road to Web3 Mass Adoption The term "Mass Adoption" has become a buzzword in the tech industry, especially in discussions about Web3. Everyone is eager to see Web3 technologies reach their full potential, but the transition from Web2 to Web3 has been slow. While some efforts like GameFi, SocialFi, and AA wallets have been launched, they haven't quite hit the mark yet. Many blame inadequate infrastructure, but the true reason lies deeper. To fully understand the issue, we must define the goal of Mass Adoption: converting Web2 users to Web3 without them even realizing it. Success in Web3 should not depend on whether a product is labeled "Web2" or "Web3". Instead, Web3 companies must learn from the success of Web2 platforms, such as TikTok, and develop sustainable growth strategies. A perfect model for this is the ROI flywheel — an approach that has already proven its effectiveness in the Web2 world. The Rise of TikTok and What Web3 Can Learn TikTok's meteoric rise to fame is an excellent case study for understanding user acquisition. Within its first few months, TikTok attracted over 50 million monthly active users. Just two years later, by 2019, it had an astounding 250 million daily active users (DAU) and 500 million monthly active users (MAU). TikTok's growth wasn't just due to its engaging content or superior features. In fact, its rapid expansion was fueled by a smart marketing strategy. TikTok invested heavily in user acquisition through digital advertising platforms like Google, applying a simple formula: spend money to acquire users, monetize them, and reinvest in acquiring more users. This continuous cycle of investment and returns formed a self-sustaining model, which we call the "ROI flywheel". The lesson for Web3? Success is not just about having a great product. It's about establishing a commercial loop that can drive user acquisition, retention, and monetization-much like TikTok's model. The ROI Flywheel Explained At its core, the ROI flywheel model is a growth strategy built on three pillars: 1. User Acquisition The first step is to acquire users through paid marketing or partnerships. The goal is to spend money to bring in users and then monetize them in a way that covers acquisition costs. Web2 platforms like TikTok used digital advertising to attract users at scale. Web3 platforms must adopt a similar approach but with added transparency and efficiency thanks to blockchain technology. 2. User Retention and Conversion Acquiring users is just the beginning. Keeping them engaged and turning them into loyal customers is the next challenge. TikTok mastered this through personalized content and excellent user experience. For Web3, the key will be creating products that users genuinely enjoy and want to keep using, without focusing too much on the technical aspects of Web3 itself. 3. Commercialization Finally, the monetization process. The more users you retain, the more opportunities you have to monetize. In Web2, this could be through ads, subscriptions, or partnerships. For Web3, tokenomics and blockchain transparency can enhance these monetization strategies, leading to better long-term growth. When combined, these three elements form a continuous loop that feeds into itself. More users mean more revenue, which can be reinvested to acquire even more users, accelerating growth. Challenges in Web3 and How XWORLD is Overcoming Them Web3 projects face unique challenges that Web2 companies did not. For instance, Web3 products often rely on task platforms (like Galxe) or social media (like Twitter) for user acquisition. While these platforms can be effective, they come with limitations. Task platforms often struggle to create sustainable business models, while sociall media promotion can lead to inflated user numbers without actual growth. XWORLD is different. By integrating a mature Web2 business model with the transparency and fairness of Web3, XWORLD is creating a closed-loop ROI flywheel that is poised to succeed. XWORLD's approach minimizes the reliance on traditional methods like airdrops or speculative tokens, which can often lead to unsustainable growth. Instead, XWORLD focuses on building a solid business foundation with strong monetization capabilities, which makes it easier to scale over time. With 5.4 million users and 600,000 daily active users, XWORLD's flywheel model is already proving its effectiveness. The Path to Mass Adoption To achieve mass adoption, Web3 needs more than just great technology. It requires products that people actually want to use, combined with an efficient growth strategy. XWORLD's model shows that by borrowing strategies from Web2-like the ROI flywheel — and applying them to Web3, it's possible to achieve sustainable growth. Mass adoption doesn't depend on whether a product is labeled as Web2 or Web3. Instead, it's about whether that product meets users' needs and whether the company behind it has a solid growth strategy in place. With its focus on game and application distribution, XWORLD is uniquely positioned to lead the way toward mass adoption. Conclusion Mass adoption is within reach, but only for companies that understand how to blend Web2 growth strategies with the unique advantages of Web3.XWORLD's integration of the ROI flywheel into its growth model is a perfect example of how this can be done effectively. By focusing on user acquisition, retention, and monetization, XWORLD is creating a scalable model that will drive Web3 into the future. As the industry evolves, it's clear that the next big wave of Web3 growth will come from those who can attract users without them even realizing they've entered the world of Web3. XWORLD's success in applying the ROI flywheel model offers valuable lessons for any Web3 project looking to achieve mass adoption Website | Twitter | Facebook | Telegram | Discord Unlock AD 3.0 – Profit from your influence, time, and online activities!
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From TikTok to XWORLD: Secrets of Web3 Growth
August 1, 2023

The League of Kingdoms’ Web3 Transformation

Unleashing the Power of Profit, Community, and Fun in Gaming through Blockchain Technology and revolutionizing the Gaming Landscape In the ever-evolving world of digital gaming, one name stands out as a trailblazer in the industry: League of Kingdoms. This innovative game, listed on the XWORLD platform, is a testament to how Web3 technology can transform the gaming landscape by seamlessly combining profit, community, and fun. The major titles of Web 3.0 games include Axie Infinity, where you can raise and collect different ‘Axies’, The Sandbox, which aims for open metaverse, and NBA Top Shot, which is a collection of sports player cards and games. However, most Web 3.0 games at their current state are mainly focused on pursuing “profit” rather than “fun”, and merely emphasize on the fact that game players can acquire in-game item ownership through blockchain and NFT. In addition, as in the case of Axie Infinity, the issue of sustainability continues to be raised. For a game to have sustainable gameplay and growth, it must not miss the ‘fun’ element as well as the ‘profit’ element. Only when player-focused ‘community’ element is integrated on top of these will it truly be a Web 3.0 game of the players, by the players, for the players. League of Kingdoms is a 4X strategy game that takes the concept of gaming to a whole new level. The 4X strategy game refers to a strategy game that focuses on “EXplore,” “EXpand,” “EXploit,” and “EXterminate”. GamePlay In general, factors such as base construction, technology research, managing troops and resources, scouting surroundings, and rivalry and monster battles are part of the gameplay. GamePlay of League of Kingdoms There are a lot of ways to play it, such as plundering other kingdoms or farming monsters for various resources. Because playing with friends is more fun than fighting others, you can also join an Alliance. It also has multiple events that will let you complete various activities each day for unique rewards. The game has four standard resources to collect: Wood, Stone, Corn, Gold, and Crystals. While they can be easily farmed, the latter mostly come from events, quests, and store purchases. Users who have played existing mobile games such as Clash of Clans and Rise of Kingdoms would find this kind of gameplay familiar. Game-Changer While the company took all the profits in Web 2.0 games, League of Kingdoms distributes a portion of the profits back to the players, just like what XWORLD is doing. Through $LOKA and $DST, the game is designed so that the community is enabled and rewarded for making their own game and governance operation through DAO is effectively possible. League of Kingdoms is the game that has secured both “profit” and “community” along with “fun”. When the game was released, instead of initially disclosing the tokens, it first focused on the excellence and fun of the game to build a sustainable gameplay environment for players to thrive. They have already secured a loyal player base through excellent game quality, and now the team wishes to return to them more rights and rewards for their contributions to the game. The gameplay is immersive, engaging, and designed to keep players on their toes. But what sets League of Kingdoms apart is its transformation into a Web3.0 game and Decentralized Autonomous Organization (DAO), combining profit with fun and sustainability. Game Economy (NFT) The transition to Web3.0 has allowed League of Kingdoms to incorporate blockchain technology into its core mechanics. This integration has led to the creation of a unique game economy, where in-game tokens play a crucial role. These tokens, which can be earned, traded, and used within the game, add a layer of complexity and excitement to the gameplay. They also provide a tangible reward for players’ time and energy, making the gaming experience more profitable and sustainable. The potential of this type of gameplay is immense. By integrating blockchain technology, League of Kingdoms has opened up new avenues for player engagement and monetization. Players are not just consumers; they are active participants in the game economy, contributing to its growth and evolution. This level of player involvement is unprecedented in the gaming industry and sets a new standard for future games. 1. LAND LAND represents ownership of certain coordinates of the continent within the game as an NFT. LAND holders can earn a certain portion of the revenue (10%) generated from the coordinate and increase the level of LAND by obtaining LAND development points. Its amount is limited to a total of 65,536 (256×256), and the higher the demand, the higher the value of the LAND will be. 2. Drago Dragos can be owned or traded as NFTs. Drago boosts combat capabilities by putting magical enhancements on combat forces, and if you have Drago, you can gain $DST and $LOKA. The initially issued Genesis Drago is limited in total quantity and has one of five attributes: fire, wood, ice, light, and darkness. 3. Resources Food, lumber, stone, and gold, which are important resources in the game, are produced every time the game play time passes, and accumulated resources can be issued as NFT and traded at OpenSea. Game Economy (Tokens) League of Kingdoms has two tokens: the governance token $LOKA and the utility token $DST. Representative P2E games that have separated protocol tokens into two in this way include “Axie Infinity” and “Star Atlas.” In general, the reason for such separation of governance and utility tokens is to separate the inflation of goods that comes from gameplay and the inflation of blockchain governance that comes from staking. 1. LOKA (League of Kingdoms Arena) LOKA is an in-game governance token that represents voting rights for the League of Kingdoms operations policy. You can get LOKA through gameplay, and receive in-game profits by staking. $LOKA holders can decide on how to utilize League of Kingdom’s Council Vault (hereinafter referred to as ‘Treasury’) through governance staking. Treasury is incurred in marketplace transaction fees, in-game payments (on-chain payments), LAND sales, NFT upgrades, and bridging. This Treasury can be used in a variety of ways, including token burning, buyback, user compensation for P2E, landowner compensation, etc. In addition to the usage of Treasury, governance can also vote on various factors in the game, such as land compensation rates. LOKA holders ultimately make decisions to enable long-term growth and sustainability for gameplay. 2. $DST (Dragon Soul Token) $DST is an in-game utility token that is used to breed and raise Dragos. $DST is mainly used to breed Dragos. Each Drago has its own attributes and ratings, so players need a suitable Drago for every situation. As the number of players increase and the demand for Dragos grows alongside with it, the demand for $DST is also expected to increase. In conclusion League of Kingdoms is more than just a game; it’s a game-changer. Its innovative use of Web3 technology, unique game economics, and commitment to player engagement and profitability make it a standout in the gaming industry. As more games follow in its footsteps, we can expect to see a new era of gaming that is more engaging, rewarding, and fun. XWORLD(xworld.pro), a platform dedicated to promoting high-quality games and apps, recognizes the value that League of Kingdoms brings to the table. XWORLD highly values the balance of profit and fun for all Internet digital citizens and rewards them for the time and energy they contribute. By listing League of Kingdoms, XWORLD is endorsing its innovative approach to gaming and its commitment to providing a rewarding and enjoyable gaming experience. If you’re a gamer or an internet user interested in the future of gaming, follow XWORLD on Twitter at https://twitter.com/xworld_pro to stay updated on the latest developments in Web3 games, NFTs, and tokenomics. Don’t miss out on the revolution; join the League of Kingdoms and experience the future of gaming today. Download: https://play.google.com/store/apps/details?id=pro.xworld.app Enjoy Your Passionate Game Time, Every Second Becomes Your Income.
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The League of Kingdoms’ Web3 Transformation
2023 State of Crypto Report: Introducing the State of Crypto Index
August 10, 2023

2023 State of Crypto Report: Introducing the State of Crypto Index

Emerging technologies evolve in cycles; in crypto, this includes periods of high activity, followed by so-called crypto winters. In the period marked by our now-annual State of Crypto report, it would be easy for a casual observer to overlook the rapid progress the crypto industry is making. Major infrastructure improvements like The Merge – a momentous achievement in decentralized and open source development – simply don’t make headlines as often as high-profile bankruptcies, busts, and flameouts. a16z's 2023 report aims to address the imbalance between the noise of fleeting price movements – and the data that tracks the signals that matter, including the durable progress of web3 technology. Overall, the report reflects a healthier industry than market prices may indicate, and a steady cycle of development, product launches, and ongoing innovation. Download the full report This year, we’re also introducing something *new*: the State of Crypto Index, an interactive tool to track the health of the crypto industry from a technological, rather than financial, perspective. To offer a more accurate and nuanced measure of the state of crypto, the index represents the weighted average monthly growth of 14 industry metrics – from the number of verified smart contracts to the number of transacting wallets and more. In other words, the index displays, in a single chart, the rate of innovation and adoption of web3. The tool is also interactive, so you can tweak the parameters to form your own views. Explore the index Some key takeaways: Blockchains have more active users, and more ways to engage. Active addresses hit an all-time high last month – 15 million – doubling over the last two years, as a growing variety of apps and services, like on-chain games, offer people new ways to engage. DeFi and NFT activity appear to be rising again as promising new uses and applications emerge. After a frenetic speculative period and subsequent cooldown, more people seem to be buying NFTs in recent months. Meanwhile, on decentralized exchanges, more than $100 billion traded last month, marking the third consecutive month of positive growth in trading volume. The number of active developers in the crypto industry has held steady. Builders drawn in by the 2020 bull run are sticking around. Almost 30K developers contributed to, or built on, crypto projects last month – steadily increasing over 60% in the last three years. Blockchains are scaling through promising new paths. A proliferation of protocols and projects are working to scale blockchains, facilitating more transactions using a number of different approaches and technologies. Last year, “Layer 2” (L2) scaling solutions accounted for 1.5% of the total fees paid on Ethereum. Today: 7%. New technologies, once practically impossible, are becoming very real. We’re seeing decades-in-the-making work on “zero knowledge” systems advance at a staggering pace, which will unlock further blockchain scalability and a new category of privacy-protecting applications (not to mention applications in AI). The data shows a positive trend in ZK-related research, developer activity, and usage. The U.S. is losing its lead in web3. Between 2018 and 2022, the proportion of crypto developers based in the U.S. vs. the rest of the world fell 26%. Thoughtful regulation can encourage crypto builders to innovate and grow these technologies safely in the U.S. Zooming out shows progress across key indicators. Market cap, developer activity, and funding activity have all increased steadily over the last decade. Stepping back from short-term volatility reveals a more predictable pattern: a price-innovation cycle where price swings propel new ideas forward. Want a deeper dive? Subscribe to the ‘web3 with a16z’ podcast Sign up for the a16z crypto newsletter 7 takeaways from the State of Crypto 2023 1. Blockchains have more active users, and more ways to engage Prices have steadied this year from the dizzying highs of 2021. The industry seems to be settling: speculation has cooled, and the story of how people durably, organically use and interact with web3 is starting to unfold. We’re seeing more monthly active addresses – unique addresses transacting on-chain each month – than ever. Last month we saw 15 million sending addresses, more than twice as many as two years ago when prices were still elevated. One possible explanation: There are increasingly more ways to engage with blockchains and web3 applications. From DeFi to web3 games – more than 700 of which launched last year – a variety of new applications create addresses for their users to interact with, without having to download or connect a wallet. Better tooling and scaling technologies are also attracting more transactions with lower gas fees. Notably, the total number of blockchain transactions has grown by over 50% in the past two years. 2. DeFi and NFT activity appears to be rising again Activity across DeFi and NFTs, meanwhile, seems to be on the rise again after falling from the fizzy highs of 2021. As speculation cooled, more organic uses seem to have emerged, across lending, remittances, art, collectibles, on-chain gaming, and more. Still, the promise of NFTs and decentralized finance – to transform the economics of the internet – endures. In recent months, for example, we’ve seen an uptick in both NFT buyers and DEX volume. In fact, Uniswap – a decentralized exchange – has seen higher trading volume than Coinbase – the largest centralized exchange in the U.S. – for the last two consecutive months. Users and creators benefit from web3’s structurally lower “take rates” (that is, the share of revenue that platform owners take from users). In crypto, users genuinely own their digital goods and can, importantly, bring these goods to any platform they please. The easier it is for people to switch platforms, the more competition can heat up, and the less platforms can extract from users (or suddenly change the rules on them). Low platform pricing power often leads to lower take rates. In the last two years, NFT marketplaces have paid out nearly $2 billion worth of royalties in secondary sales to creators. Compare that to web2, where Meta, for instance, earmarked $1 billion for creators through 2022. This comparison is all the more stunning considering that Meta’s platforms – Facebook, Instagram, WhatsApp, and more – have around 3.74 billion monthly users compared to the estimated tens of millions of web3 users today. It’s worth noting that web3 take rates are, if anything, trending downward over time. While web3 creator royalties are in flux as best practices and technologies evolve in the space, we expect even more innovation and experimentation here. 3. The number of active developers in the crypto industry has held steady Prices can be misleading, particularly without looking under the hood of web3 technology at its dynamic – and growing – ecosystem of builders. Notably, there was, and continues to be, sustained development across crypto. There are nearly 30K monthly active developers in the crypto industry today. And a steady increase of 60% since the start of the bull run in 2020 indicates that developers that may have been attracted by rising prices are sticking around. As far as what they’re building: nearly 50K unique addresses deployed smart contracts last month, a 40% rise just this year. More of these contracts were verified, and more core developer libraries were used to interact with them, than we’ve ever tracked. A key feature of crypto – an open source, decentralized computing platform – is that projects can act as a multiplier when their composable components are reused, recycled, and adapted by others. Composability is to software (as a16z crypto founder and managing partner Chris Dixon says) as compounding interest is to finance: an exponential force. “There are various exponential forces in the world to look out for, as they can be indicators of rapid future growth. In hardware, the most powerful exponential force is Moore’s Law. In finance, it’s compounding interest. In software, it’s composability.” Consider Uniswap: it started as a protocol for exchanging tokens, and it has developed into critical infrastructure enabling an ecosystem of new DeFi applications. 4. Blockchains are scaling through promising new paths Blockchain scaling welcomes more people, more transactions, and more complex applications into the fold. Now we’re seeing many promising new paths; it’s a dynamic design space for web3 developers trying to solve foundational challenges. Let’s start with “Layer 2” blockchains: the technology designed to scale underlying Layer 1 blockchains, like Ethereum, by offering up more blockspace, increasing transaction throughput, and lowering fees. Last year L2s accounted for 1.5% of the fees paid on Ethereum. That share has since more than quadrupled to 7% of the total fees paid on Ethereum – indicating that more applications are choosing to build on L2s. We expect this trend to continue, and benefit end users. Finally, one of the most momentous events in the history of open source development – given the scope of the challenge, the nature of the distributed coordination, and more – took place last fall. Ethereum underwent a major upgrade when the network transitioned from “proof-of-work” to a “proof-of-stake” consensus mechanism. “The Merge” marked an architectural shift that massively reduced Ethereum’s energy footprint: Compare this to web2 giants: YouTube consumes an estimated 244 Terawatt hours annually, or 94,000x as much energy per year as Ethereum. 5. New technologies, once practically impossible, are becoming very real Over the last year we have seen rapid progress in the field of “zero knowledge” systems — powerful, foundational technologies that unlock blockchain scalability, along with a proliferation of new use cases including privacy-preserving applications and verifiable compute that could enable decentralized machine learning/AI. These systems (including zero knowledge proofs) involve cryptographic methods for proving or verifying a set of facts is true without revealing any information about those facts. This work, decades in the making, has moved from theory to practice in the last few years. We seem to see the technology following “Moore’s Law”-like paces here. Though evaluating benchmarks requires a lot of nuance, the acceleration of progress, from provers and verifiers to circuits and hardware and more is incredibly promising. 6. The U.S. is losing its lead in web3 As a set of emerging technologies, crypto needs thoughtful policy and regulatory guardrails to safely grow and meet its economic potential for the U.S. economy. There has been much debate, but little regulatory clarity, which has hindered web3’s growth. As a result, America’s edge may be slipping. Between 2018 and 2022, the proportion of crypto developers based in the U.S. vs. the rest of the world fell 26%. There are some positive signs, however – including a growing, bipartisan push for legislation that could provide much-needed clarity. We hope that this momentum will continue, and that policymakers will fight for the future and the potential of these technologies. 7. Zooming out shows progress We’re still early in web3, but we’re no longer at the beginning. Stepping back from short-term volatility reveals a more predictable pattern: a steady product cycle that is distinctly different from the financial cycles that saturate media attention. We’ve underscored the significance of the “price-innovation cycle” – the observation that prices and development activity are intertwined in a positive feedback loop – many times; it’s a useful mental model for navigating market cycles and understanding the indicators driving them. When crypto prices rise, more people get interested and join in. The attention, in turn, inspires (and funds) new ideas, startups, and projects, some of which lead to greater adoption in the long term. Over time, these cycles move the industry forward in technological waves. We may be in the middle of the fourth such cycle since Bitcoin’s inception in 2009. Taking a longer view suggests many indicators appear to be trending steadily upward. This is why focusing on short-term market movements – and not enough on underlying technology trends – obscures the bigger picture. It’s also why we asked ourselves: What if there were a way to track durable progress along more meaningful dimensions than financials alone? So we created the State of Crypto Index, a regularly updated and interactive index to track the industry’s growth. More specifically, the index shows the weighted average monthly growth among a set of key industry metrics. Alongside the index, you can view all the metrics – a collection of supply-side and demand-side measurements that serve as indicators of web3 innovation and adoption, respectively – and the assumptions under which they’re blended. ***